Spike Lee's Oscar commercial

The Academy Awards are trying to combat falling ratings by focusing this year's Oscar ceremony on the general appeal of the movies to the U.S. audience. You'd think they would focus on making better movies but that's the American way: hype over content.

Anyway, Spike Lee has created a series of TV spots for the Academy and the first one, featuring average people delivering famous movie lines, can be viewed at Oscar.com. It's a hoot and worth watching. My favorite is the woman pictured above delivering the most famous line from "Godfather III" (and just about the only good thing from that film): "Just when I thought that I was out they pull me back in."

See if you can identify all the rest. I was stumped by only one: "Don't shove me Harv. I'm tired of being shoved. " The Internet Movie Database can help if you're stuck.

Too bad the Oscar broadcast (5 p.m. PT, Feb. 25) won't be as witty as this TV spot.

To see the ad, go to www.Oscar.com and click on the icon that says "The 79th Academy Awards on ABC" in the video section of the home page.


UPDATE: The ad is now online at YouTube. Hurry before they pull it down!